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Measuring The Success Of Your Online Marketing Campaign

Measuring The Success Of Your Online Marketing Campaign

Marketers are always looking to measure the success of their online marketing campaigns. They want to know how much traffic their blog gets, what percentage of visitors make a purchase, and how many people subscribe to their email list. But while there is no one single metric that can be used for all industries, marketers should keep track of many different metrics in order to get an accurate depiction of the success or failure of their campaign. This article will cover some common metrics that you should be measuring as well as some specific ones for certain industries.

How Do You Go About Measuring The Success of a Marketing Campaign?

It is important to measure the success of your campaign so you know if the time and money put in was worth it. There are many different metrics you can use to measure this, including but not limited to number of unique visitors, conversion rates, and time spent on site. You should also be aware that different metrics work better for some industries than others.

Unique Visitors:

This metric gives you an idea about how many different people visit your site. This number can be a little misleading because it does not account for repeat visitors. You should use this information though to get a general idea of the total amount of traffic you are getting and compare it to past months as well as other sites that are similar to yours.

Time on Site

Time on Site

This metric is a good way to see what people spend their time doing on your site. The longer they stay, the more likely it is that they found your content interesting and engaging.

Conversion Rate

This one gets complicated depending on which website you run. It could be the number of people who purchase products or services from your site, or it could be the percentage of unique visitors that complete a certain task. If you have any type of contact form, then this metric is crucial for you to measure.

Bounce Rate

This one is pretty easy to understand and there are many ways to reduce bounce rates on your site. If visitors are bouncing from your site quickly, then they did not find what they were looking for. This could be a lack of content or maybe the content is just unappealing to them. You can use bounce rates as a way to see how appealing your website is to certain people and you can also use it as feedback a certain pages or posts may be bad.

Referrals

sharing your website

If people are sharing your website with others, then it can be an indication that they like the content you have created. You should create a Google Analytics page to see where most of your traffic is coming from on social media and search engines. No matter what industry you are in though, each of these metrics is important. You should monitor each one and try to improve them in order to increase your online presence and hopefully gain more customers, look at this web page.

Conclusion

It’s important to know the metrics that are most relevant to your industry. If you sell a product, then conversion rates and time on site will be critical for measuring success, but if you run an online publication like The New York Times or Buzzfeed, unique visitors may matter more.

Author Profile

Cory Robertson
Cory Robertson
Tom Drury was born in Iowa in 1956. The recipient of a Guggenheim Fellowship, Drury has published short fiction and essays in The New Yorker, A Public Space, Ploughshares, Granta, The Mississippi Review, The New York Times Magazine, and Tricycle: The Buddhist Review. His novels have been translated into German, Spanish, and French. “Path Lights,” a story Drury published in The New Yorker, was made into a short film starring John Hawkes and Robin Weigert and directed by Zachary Sluser. The film debuted on David Lynch Foundation Television and played in film festivals around the world. In addition to Iowa, Drury has lived in Massachusetts, Connecticut, Florida, and California. He currently lives in Brooklyn and is published by Grove Press.